We start with the results you want and work backward from there.
EMERJE is a boutique B2B marketing agency that specializes in developing full 360-degree marketing plans and strategies for businesses. We work across your organization and hold detailed interviews with sales, product, membership, events, or marketing teams to understand your business goals and develop marketing strategies and tactics that align with them. From your executive leadership team to individual contributors, EMERJE develops a special kind of B2B marketing strategy that combines collaboration, thinking, doing, measuring, and ramping up what will work for you.
We believe B2B marketing works best when it’s based on a clear strategy that everyone agrees with. And when it’s a continuous program rather than a series of ad hoc tactics.
That’s why we ask clients to commit to 6-12 month programs rather than just random projects.
Our programs generally tend to fall into one or more of the following categories.
Marketing Strategy & Positioning – If you need help with any aspect of your organization’s marketing or positioning, we have years of experience helping folks make key strategic adjustments and find the right niche. Any type of mismatch between your message, target audience, or tactics is destined to cause problems. Let’s get that fixed!
Content Marketing – Many savvy companies are using content marketing – regularly providing useful information (through articles, white papers, webinars, etc.) to their target audience – in order to boost their credibility and the thought leadership of their brand. If you’d like to develop such a program (or need help making yours more effective), we can lend a hand.
Event Marketing – For some organizations, trade shows and conferences are critical to your bottom-line. Since we’ve been there and done that, we can help in multiple ways. If you need assistance in developing and or implementing a solid strategy around your shows, user conference, or special programs, that’s our sweet spot. We also specialize in helping you develop content strategy, manage promotions or lead tracking, and follow-up after the event.
Branding – Whether your branding isn’t even close to doing the trick, just needs some tweaking or updating, or you’re starting from scratch, we can help you get you on track. Our experts will develop a brand and visual strategy to work so you’ll clearly and positively stand out from the competition.
Sales Acceleration & Support – Need help shortening the sales cycle or developing tools that align with the buyer’s journey? Whether its developing effective collateral, implementing marketing programs that help drive qualified leads, or simply tweaking your marketing support system for maximum effectiveness, we’re just a phone call away.
Social Media – Today, every business needs a solid strategy on social media. If you’re not already there, we can help you get established. If you already have accounts, we can evaluate the effectiveness of your social media plan, identify opportunities, and develop recommendations for improvement (or simply manage them for you).
Product Launches – Do you need help getting the word out about your new product introductions in an exciting and memorable way? We can help you develop and execute a strategy with the potential to rocket your latest innovation to success.